My Advertising Pays Review Day3 – Advertising Wins
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When we consider advertising and marketing, we primarily think about dumb – or great – telecasted commercials. Or we reflect signboards. Or we think about magazines, which obtain the mass of their financing from advertisers and also not our $4.
All these kinds of advertising and marketing are press marketing. Press advertising comes out to find us. This is the sort of advertising and marketing we really feel bombarded with on a daily basis, the advertising and marketing that makes us cover our heads and search for shelter.
Yet it’s also the type of advertising and marketing that constructs brand identity. Where would certainly Coca-Cola lack its constant commercials, its promotions, its Santa Claus graphics?
Considering that push marketing is so prevalent, we neglect that there is a differe
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